Marketing / Innovation Management

- Development of innovative business concepts and their implementation
("fam - more family more holiday" was awarded the recognition prize of the
state of Vorarlberg for innovative business ideas - www.fam-hotels.com)
- Regular product further development and stipulation of focus on offers
- Examination and stipulation of price policies
- Regular monitoring of the booking forecasts
- Drawing up of document templates for guest correspondence
- Negotiations with tour operators and travel agencies
- Organisation and execution of sales drives, personal sales visits,
sales "Blitzes", get-together events
- Organisation of direct mailings
- Execution of PR mailings and journalist invitations
- Periodic despatch of the Schwärzler Newsletter
- Drawing up of tele-marketing plans (whom should I call?)
- Design of sales documents, printed types, advertisements or other advertising
means in cooperation with the advertising agency
- Development of customer bonding programmes and Key-Account guidelines
- Web-marketing (search machine marketing, banners, advertisements, website service)
- Regular analysis of the competition
- Development and evaluation of the customer survey



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